{"id":1784,"date":"2026-01-25T16:52:32","date_gmt":"2026-01-25T07:52:32","guid":{"rendered":"https:\/\/mps-legal.com\/en\/?post_type=practices&#038;p=1784"},"modified":"2026-01-25T16:55:53","modified_gmt":"2026-01-25T07:55:53","slug":"global-consumer-luxury-brands","status":"publish","type":"practices","link":"https:\/\/mps-legal.com\/en\/practices\/1784","title":{"rendered":"Global Consumer &amp; Luxury Brands"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Our firm advises global consumer and luxury brands on a wide range of legal matters arising from their business operations in Japan and across Asia.<\/p>\n\n\n\n<p>Drawing on extensive experience representing internationally recognized fashion, retail, and lifestyle brands, we provide practical and business-focused advice on commercial transactions, distribution and franchise structures, brand protection, advertising and promotion regulations, employment matters, and dispute resolution.<\/p>\n\n\n\n<p>Our team understands the legal and operational challenges faced by global brands operating in highly regulated and brand-sensitive markets, and works closely with in-house teams and overseas counsel to deliver solutions that align with both legal requirements and commercial objectives.<\/p>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Recent Engagements<\/h3>\n\n\n\n<ul>\n<li>Advising global fashion and luxury brands on commercial contracts, distribution arrangements, and ongoing regulatory compliance in Japan.<\/li>\n\n\n\n<li>Advising international consumer brands on advertising and promotion regulations, including issues under the Act against Unjustifiable Premiums and Misleading Representations.<\/li>\n\n\n\n<li>Representing global retail brands in employment-related matters involving Japanese subsidiaries and local workforce management.<\/li>\n\n\n\n<li>Advising luxury and lifestyle brands on brand protection strategies, including IP enforcement and anti-counterfeiting measures.<\/li>\n\n\n\n<li>Supporting multinational consumer brands in cross-border disputes and negotiations involving Japanese counterparties.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:74px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our firm\u2019s articles on this topic are as follows:<\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mps-legal.com\/en\/column\/the-legal-landscape-of-e-commerce-logistics-in-japan-compliance-risks-and-mitigation-strategies\" target=\"_blank\"><em>The Legal Landscape of E-commerce Logistics in Japan: Compliance, Risks, and Mitigation Strategies<\/em><\/a><\/strong><\/p>\n\n\n\n<p><em><a rel=\"noreferrer noopener\" href=\"https:\/\/esports.mps-legal.com\/column\/326\" target=\"_blank\"><strong>Brand Protection in the Japanese Gaming Industry: Actions and Penalties Rights-Holders Can Pursue When Their Products Are Copied<\/strong><\/a><\/em><\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mps-legal.com\/en\/column\/japans-product-safety-4-laws-reformed-extra-territorial-compliance-duties-for-foreign-e-commerce-operators\" target=\"_blank\"><em>Japan\u2019s Product Safety 4 Laws Reformed: Extra-Territorial Compliance Duties for Foreign E-commerce Operators<\/em><\/a><\/strong><\/p>\n\n\n\n<p><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/mps-legal.com\/en\/column\/product-liability-litigation-in-japan-a-practical-guide-for-foreign-businesses\" target=\"_blank\"><em>Product Liability Litigation in Japan: A Practical Guide for Foreign Businesses<\/em><\/a><\/strong><\/p>\n","protected":false},"featured_media":0,"menu_order":11,"template":"","practices_category":[30],"acf":[],"_links":{"self":[{"href":"https:\/\/mps-legal.com\/en\/wp-json\/wp\/v2\/practices\/1784"}],"collection":[{"href":"https:\/\/mps-legal.com\/en\/wp-json\/wp\/v2\/practices"}],"about":[{"href":"https:\/\/mps-legal.com\/en\/wp-json\/wp\/v2\/types\/practices"}],"wp:attachment":[{"href":"https:\/\/mps-legal.com\/en\/wp-json\/wp\/v2\/media?parent=1784"}],"wp:term":[{"taxonomy":"practices_category","embeddable":true,"href":"https:\/\/mps-legal.com\/en\/wp-json\/wp\/v2\/practices_category?post=1784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}