Global Consumer & Luxury Brands
Our firm advises global consumer and luxury brands on a wide range of legal matters arising from their business operations in Japan and across Asia.
Drawing on extensive experience representing internationally recognized fashion, retail, and lifestyle brands, we provide practical and business-focused advice on commercial transactions, distribution and franchise structures, brand protection, advertising and promotion regulations, employment matters, and dispute resolution.
Our team understands the legal and operational challenges faced by global brands operating in highly regulated and brand-sensitive markets, and works closely with in-house teams and overseas counsel to deliver solutions that align with both legal requirements and commercial objectives.
Recent Engagements
- Advising global fashion and luxury brands on commercial contracts, distribution arrangements, and ongoing regulatory compliance in Japan.
- Advising international consumer brands on advertising and promotion regulations, including issues under the Act against Unjustifiable Premiums and Misleading Representations.
- Representing global retail brands in employment-related matters involving Japanese subsidiaries and local workforce management.
- Advising luxury and lifestyle brands on brand protection strategies, including IP enforcement and anti-counterfeiting measures.
- Supporting multinational consumer brands in cross-border disputes and negotiations involving Japanese counterparties.
Our firm’s articles on this topic are as follows:
The Legal Landscape of E-commerce Logistics in Japan: Compliance, Risks, and Mitigation Strategies
Product Liability Litigation in Japan: A Practical Guide for Foreign Businesses